My name is Massiel [Mazzie] Micheli. I’m an artist, content creator, and creative director based in the beautiful half of an island—the Dominican Republic. I hold a degree in Advertising and Communication and am the founder of Chivirika, a creative house dedicated to crafting bold, intentional content and experiences.

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As an artist, I’m a free spirit who finds joy in plants, sunsets, and all forms of art. I sing, write, paint, and have been creating since I was a child—always led by curiosity, intuition, and the desire to express beauty in all its forms.

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Over the years, I’ve explored multiple creative paths. I produced Chivirika Casa Creativa, my company’s first independent event, in May 2022. I’ve served as the creative director for the social media campaigns of several major musical theatre productions in the Dominican Republic, including In The Heights [2021–2022], La Llamada [2022], and currently Mariposas de Acero—a powerful musical based on the lives of the Mirabal sisters [2022–present]. I was also the creative director for Matilda the Musical, where I led a team of six in building a high-performing digital campaign. All the musicals I’ve worked on have completely sold out every show—thanks in part to a strategy rooted in storytelling, urgency, and audience engagement.

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I’ve also been the social media manager and content creator for Grease the Musical in the DR, and have collaborated on community-centered media projects with SOMOS Care in New York City. I’ve developed digital strategies and content for some of the Dominican Republic’s most beloved public figures, including Nashla Bogaert, Pamela Sued, Techy Fatule, Karina Larrauri, Judith Rodríguez, and Frank Ceara.

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My work extends into the lifestyle, entertainment, and hospitality industries, where I’ve created content for Premios Soberano (the DR’s top entertainment awards), and premium brands like Bachata Rosa (Juan Luis Guerra and SBG’s restaurant), Juanillo Beach Club, Los Establos in Punta Cana, and Colectiva during its first phase.

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As a content creator and influencer, I’ve partnered with brands such as Pantene, Moringaia, Vita Healthy and Fit, Sirena, Mixologie, and internationally recognized names like Moroccan Oil, Kitsch, and ALV Jewels—creating authentic, engaging content that connects with audiences.

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As a producer, I’ve worked on events and productions including Vicente García Sinfónico (2023), In The Heights (2021–2022), Zona Norte de Caminantes por La Vida (2015), and Baño de Damas (2016). I also served as assistant director for Waddys Jaquez’s musical Perfectus Quorum, and as stage producer for the red carpet of the Premios Soberano in 2016.

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No matter the medium, I’m always striving to create with intention, lead with heart, and bring a little more magic into the world.